About us

At CHINI KUM Beverages, we’re building a beverage brand that reimagines India’s favorite and everyday drinks—crafted to be delicious, refreshing, and guilt-free.

Our name says it all: CHINI KUM—which in Hindi language simply means less (added) sugar. But wait... don’t misunderstand us. It tells you exactly what we stand for—less (to the extent of zero 😉) (added) sugar.

Our universal flavors are designed to bring you joy and refreshment—without guilt, without compromise.

Because India deserves a better kind of beverage brand.

We are living in a country that is now called the diabetes capital of the world—with over 100 million diabetics and 130 million more pre-diabetic. Childhood obesity is rising sharply, and lifestyle diseases are no longer problems of the future—they’re affecting families right now.

And one of the biggest hidden culprits? Excess added sugar in everyday beverages.

We didn’t want to give up on the flavors we grew up with. But we also couldn’t ignore what they were doing to our health. So we built CHINI KUM—to prove that you don’t have to choose between taste and health.

• To make better beverage choices easy and accessible.
• To spark a movement from added sugar–loaded indulgence to smarter, cleaner, honest beverages.

With CHINI KUM, every sip is a small step towards a healthier tomorrow.

Because our beverages don’t just refresh you. They care for you.

Hi,

First, I want to say a big thank you—for visiting us and taking the time to know more about our journey.

We created this beverage brand with you (and all of us, as everyday consumers) at the very centre of it.

I neither wanted to drink those sugar-loaded or synthetic sodas and mango drinks, nor did I want my family—my parents, my little & lovely two-year-old niece, and all of you—to consume them and fall prey to lifestyle diseases. So, we decided to build a healthier solution, and share it with the world.

At CHINI KUM, we are on a mission to give you healthier & better beverage choices, and we promise to keep evolving with the times while staying true to our values.

I am genuinely excited to hear back from you.

If you have some suggestions or are already a consumer of our products, please write to us at priyank@drinkchinikum.com. We are very good listeners, try us.

Warmly,
Priyank
Founder, CHINI KUM